I saw a news story today about the number of stores and
malls that will remain open on Thanksgiving to cater to shoppers. Many of them
are no longer waiting until the butt-crack of dawn on Friday morning, or even
the dark of midnight on Thursday. Nope, now you can start shopping as early as
6pm on Thursday at many malls, outlets, and retailers near you.
And?
The comments on the article basically cry out in agony for
those poor retail workers ripped from the bosom of their family to stand behind
a register and ring up the unwashed masses buying things they don’t need with
money they don’t have. I have been there, done that, and worn the
corporate-issued apron. It sucked, sure, but it was a sacrifice I had to make
for a paycheck I needed. I could have quit. But then I wouldn’t have had a job or
a paycheck. No one who gets into retail does so blindly. If you don’t realize
that it may mean working on a holiday, then shame on you.
I’ve seen other articles applauding certain retail stores
for refusing to open on Thanksgiving. Those stores publicly declared that they
would remain closed so that their employees could enjoy the day with family.
Well isn’t that nice. It is a noble statement, but if you follow the money you
will see that the stores that are staying closed are doing so because they
don’t benefit from the bump of midnight shopping. They may be unwilling or
unable to offer a discount on their items, or their overhead costs are higher
than their sales, or their target demographic prefers other incentives to
entice them into the store. Business is business. Target is open because
Wal-Mart is open because Best Buy is open.
Along those lines, the Internet is ALWAYS open. This is a
brave new world and Amazon is always ready for business. Do you think those retailers who are closed on
Thanksgiving aren’t open online? Please. Free Shipping! Online Only Deals! Bonus
Gift Cards! Triple Reward Points! You can shop all day long on Thanksgiving
without ever leaving the comfort of your living room.
And let’s follow that thread a little further down the line.
What are millions upon millions of Americans doing on Thanksgiving (besides
shopping)? They are watching football. Do you think the concession stand guy
wants to be away from his family? Are the security staff, the maintenance crew,
the cameramen, or the parking lot attendants
thrilled to be standing out in the cold watching the pigskin fly? If you
work for the Detroit Lions or the Dallas Cowboys (or in their stadiums), then
you know you are working. If you work for any number of sports-related TV
shows, then you are working. Sure, the above the line guys are well-compensated
for missing the holiday and probably have an awesome spread set out in crafts
services, but the make-up team who keeps Jimmy Johnson’s hair so poofy? Do you
think anyone asked them if they want to work? I don’t. The quarterback is
making his millions, but there are literally dozens of people on that field who
aren’t. Yet we don’t weep over them being kept from family dinners because we
are too busy enjoying the fruits of their labors.
Lots of people have to work on Thanksgiving. Those in the
armed services usually get commercials reminding us of their sacrifice and
rightly so. But no one laments the fate of the doctors, nurses, cops, pilots,
and countless other professionals that are also stuck working on Thanksgiving. I’ve
never heard anyone complain about the Thanksgiving Day parades that take place
all over our country, even though they surely require people to be away from
family on the holiday. Al Roker needs to eat turkey too, you know. However,
somewhere in our collective heads, there is a distinction between the people
who work due to honor versus those who work for money. Well you know what? There
is no distinction. It sucks for everyone, equally. You can do your job with a
smile or with a sulk, you can hold a gun with bullets or one loaded with SKU
numbers, but we the people shouldn’t feel sorry for you. I will empathize and I
will sympathize, but I will not patronize.
So with all of this in mind, I think it is ridiculous to
call for a boycott. You don’t want to shop, stay home. But you should also stay
off the Internet and if you are a Nielson family, turn off your television.
Don’t buy gas, or milk, or a newspaper from the corner store. Don’t call 911.
Don’t go to the hospital or the airport. But try to remember when you do finally hit
the stores to actually smile at the cashier, thank the clerk who helped you
find something, and keep your patience when the lines get too long and the
stores get too hot. Make eye contact with those behind the counter. Smile. When
you say thank you, mean it. Those same
retail workers who you wept about on Thursday are the same ones behind the
register on Friday, or Tuesday, and every other day of the week.